When you moved into your house, you created a home; your furniture, accessories, and treasured photographs imparted your own personal style and aesthetic into the rooms. You turned a house into a home.
When you are selling, it is time to turn it back into a house. You want potential buyers to easily be able to imagining living in their home. You want them to feel comfortable picturing their own personal style in your rooms; staging achieves this by turning your home into a neutral canvas. Doing so will give you a a competitive advantage in the marketplace.
It can be very difficult to be objective about your own home; this is why a home stager is a critical part of your home-selling team.